FONS TROMPENAARS is Director of Trompenaars Hampden-Turner,
an innovative centre of excellence in intercultural
management. He is the world's foremost authority on
cross-cultural management and is author or co-author of several
best-selling books in the field, including Riding the Waves of
Culture, Die the Pediestrain Die? and 21 Leaders for the
21st Century.

PETER WOOLLIAMS is Professor of International Business at
Anglia Business School. He is also an owner/partner in
Trompenaars Hampden-Turner.