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Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek.
He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts.
For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including key creators KSI, Hank and John Green, and Emma Blackery.
As an example of his extensive research, see the Table of Contents for YouTubers:
PART I
POWER AND BEGINNINGS
1. Uploading: Casey Neistat and the power of YouTube
2. Jake Paul: cars, money, and a burning swimming pool
3. Me At the Zoo: Jawed Karim and the worst video of all time
4. Viral comedy: YouTube laughs all the way to the bank
5. Grace Helbig and the first stars of vlogging
6. From Russia to Latin America: YouTube goes global
PART II
ENGINE ROOM: HOW YOUTUBE WORKS
7. The Algorithm: YouTube's secret formula
8. Policing YouTube: extremism and the Adpocalypse
9. Sponsored content: the tale of Dodie Clark and Heinz beans
PART III
CHARTING THE STARS
10. Know your YouTube: elite, macro-influencer and micro-influencer
11. Elite influencers: fighting their way to the top
12. Child stars: meet MattyB, who gets two million views a day
13. Macro-influencers: beauty, crime and DIY
14. Micro-influencers: speaking to a devoted audience
PART IV
BEHIND THE SCENES: SNAPSHOTS
15. Summer in the City: a gathering of the influencers
16. Collaboration: Sapphire builds a career
17. Management: Sarah Weichel, star agent
18. Training camp: with the 11-year-old YouTubers
19. YouTube school: with the adult entrepreneurs
PART V
CAUGHT IN THE MACHINE
20. Pranks for views: why Monalisa Perez shot her boyfriend
21. Authenticity: the fourth wall for YouTubers
22. Burnout: slaves to the algorithm
23. Fanatical fans: obsessive relationships
PART VI
THE BATTLE FOR CONTROL
24. YouTubers found a union
25. Patreon: seeking independent support
26. Merchandise: from books to pop sockets
PART VII
THE FUTURE: YOUTUBE v TV
27. Invasion of the Hollywood stars
28. Is YouTube killing traditional TV?
29. Online video war: YouTube v Facebook
PART VIII
CONCLUSION
30. A flawed winner
Glossary
Acknowledgements
Notes
Index
Chris' follow-up book is TikTok Boom: The Inside Story of the World's Favourite App (Canbury, 2021). |
