Ralph C. Wilcox is Interim Vice President and Campus Executive Officer of the University of South Florida at St. Petersburg. He is the editor of Sport in the Global Village. David L. Andrews is Associate Professor of Kinesiology at the University of Maryland at College Park. He is the editor of Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America, published by SUNY Press, and the coeditor (with Steven J. Jackson) of Sport Stars: The Cultural Politics of Sporting Celebrity. Robert Pitter is Assistant Professor of Recreation Management and Kinesiology at Acadia University.