Stéphane J.G. Girod is Professor of Strategy and Organizational Innovation at IMD business school in Lausanne, Switzerland. He writes a column in Forbes.com and his opinion pieces have been carried by China Daily, The Economist, BBC News, Tribune de Genève and The Times. Before joining IMD he was Manager of the Accenture Institute for High Performance, based in London.

Martin Králik is an IMD external associate, based in Southeast Europe. Before IMD, he worked with Insead and the International Data Corporation.