Currently business is changing, and those companies that join the ecological and sustainable vanguard, move away from their purely monetary gaze and adhere to the community group; Not only do they see their profits increase, but they also manage to attract loyal and happy customers and employees.

Assuming a social commitment (CSR) leads the company to strive to be the trusted partner of its clients when it comes to protecting and extracting value from what matters most to them in an innovative and responsible way.

How are such benefits achieved? In this book we explain it; detailing its foundations, objectives, how to put it into practice, and the positive and negative results of the companies that implemented it.