The new economy needs new business models. Companies that claim to be competitive in the future must fully focus on the customer and their needs. So what's new in this? And here's what: impressions, which are an already existing, but still little studied type of economic proposal. Decoupling experiences from services in a company's operations opens up incredible opportunities for economic growth, just as the recognition of services as a separate offering led to a new type of economy amid a declining industrial base. Therefore, a new economy is now emerging - the experience economy, focused on the consumer's feelings. In its context, the authors advise abandoning the traditional relationship between the company and customers; instead, the company should become the "experience director" and the customers the "spectators" or "guests." The book discusses the principles of successful staging, as well as theatrical techniques that a company can use. This book is written for those who are looking for new ways and seeking to increase the customer value of their offer. It will give you the tools and techniques you need to create breathtaking experiences and amazing transformations for your current and future clients. Recognition of impressions as a separate economic proposal is a guarantee of economic growth in the future!