Bring meaning to work and unleash your organization's full potential.

As a leader, you want your people to succeed?to achieve great results for the business. You also want your people to be engaged, innovative, and productive. To meet your goals and motivate your workforce you must define and articulate your organization's purpose. When you clearly communicate why you're in business and the value your employees provide, everyone thrives, including your company.

If you read nothing else on leading with purpose, read these 10 articles by experts in the field. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you define, communicate, and fulfill your organization's purpose?and achieve its goals.

This book will inspire you to:

• Clearly communicate your company's "why"
• Connect the work to the mission
• Provide direction, even amid uncertainty
• Attract?and retain?the right talent
• Boost engagement with job crafting
• Build a culture of collaboration
• Lean in to your strengths
• Deliver on your goals?and your values

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.