Former P&G CEO A.G. Lafley and former Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organization to make sound strategic choices.
- First-hand stories and examples from author A.G. Lafley's experience at P&G.
- Simple, clear framework for strategic decision-making.
- Actionable advice.
- Accessible and absorbing writing style.
- NEW: foreword by former HBR Editor-in-Chief Adi Ignatius, two HBR articles expanding on the argument and ideas.
Audience:
- Executives and mid-level managers.
- General interest business audience interested in strategy.
- Consultants.
- Business academics and their students.
