Mark Tadajewski is Honorary Professor of Marketing at the University of York, The Open University, and Royal Holloway, University of London, UK.

Matthew Higgins is Head of Department for Strategy and Marketing at The Open University, UK.

Janice Denegri-Knott is Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at the Gothenburg University, Sweden.

Rohit Varman is Professor of Marketing and Consumption at the University of Birmingham, UK.