Ranjan Chaudhuri, Director and Full Professor of Digital Marketing Business at EMLV Business School, Paris, has over 25 years of industry, teaching, and research experience. He holds an MBA in Marketing and a PhD in Management Sciences. A Fulbright Fellow at the University of Alabama in Huntsville, he previously taught at IIM Ranchi, IIM Mumbai, IIT Kharagpur, and IIT Delhi. He has worked academically across multiple countries, earned notable honors, and published over 170 works in marketing.

Vijay Prakash Gupta, Associate Professor at GLA University, Mathura, has two decades of academic and research experience. He holds a PhD in Management, an MBA, an MA in Economics, and the UGC NET qualification. He has edited about 13 books with leading publishers, all indexed in major databases, and reviews for international journals. Dr Gupta has authored over 50 papers in reputed national and international journals, including ABDC, Scopus, Web of Science, and UGC CARE.

Navita Nathani, Professor and Director at Amity Business School, Gwalior, has nearly twenty years of expertise in teaching, training, and academic administration. Specializing in core finance, cognitive finance, and entrepreneurship, she serves on academic and editorial boards of reputed institu- tions. She has produced 82 research works, including papers, case studies, and book chapters. Dr Nathani also mentors start-ups through the Smart City Incubation Centre and MSME, conducts Management Development Programs, and supervises PhD scholars, with 13 having completed their research under her guidance.

Dipak Saha, Professor of Marketing at the Institute of Engineering and Management, Kolkata, brings over 20 years of corporate and academic expe- rience. Holding a PhD from the University of North Bengal, he has published widely in respected journals. He co-authored the textbook Marketing: A Conceptual Framework and consults in Critical Thinking @ Workplace and Strategic Management Decisions. Recipient of the Academic Excellence Award 2020, his primary interests include marketing analytics, consumer behaviour, and brand management, supported by extensive teaching and training contributions.