You probably know more about someone in your Discord server than the neighbor you've waved at for five years. You've shared things with online strangers you'd never tell coworkers. You've felt more seen by people you've never met than by people sitting in the same room.
This isn't a flaw. It's how connection works now.
The Social Psychology of Technology explores why digital communities feel like home, how platforms shape our behavior without us noticing, and what we gain and lose as belonging moves from geography to interest. Drawing on psychology research and real-world observation, Hal Gottfried examines the forces reshaping how we form identity, build trust, and find our people in an always-connected world.
This isn't a guide to building followers or optimizing your online presence. It's a book about what's actually happening in your brain and your relationships when you pick up your phone.
The experiment is already underway. You're part of it whether you realize it or not.
