Ally Jane (AJ) Ayers, CFP®, is the co-founder of Brooklyn Fi, where she combines a background in music and food writing with financial expertise to help creative business owners and tech professionals build lasting wealth. She specializes in equity compensation and tax planning, guiding clients through IPO windfalls and toward long-term financial independence. With a focus on bridging creativity and finance, AJ works with founders and freelancers alike to turn complex financial decisions into clear strategies. She is also a financial writer, speaker, and co-host of The Liquidity Event podcast, as well as the author of the Substack newsletter "Money Changes Everything." Her clear-headed and actionable insights have appeared in The New York Times, New York Magazine, and The Wall Street Journal.