Brian Fleming, Ed.D., is the author of The Solution Trap: A Guide to Better Decision-Making for Higher Education Leaders. His work centers on a simple but often overlooked question: What problem are we actually trying to solve?As an advisor to colleges and universities, nonprofits, foundations, and education technology firms, Fleming works with leaders navigating complex decisions related to innovation, strategy, and organizational change. His approach draws on human-centered design and improvement science to help organizations define problems more clearly before moving to action.He is the founder of Design Futures and holds a Doctor of Education from Vanderbilt University.