Edward Lee is a leading authority on pricing and monetization who has spent his career helping entrepreneurs and businesses unlock growth hidden inside their pricing. He is the founder and CEO of HelloAdvisr, whose clients have reached a combined valuation of more than $1.4 billion. In addition to his advisory work, Edward teaches entrepreneurship and international business at UCLA and Loyola Marymount University and executive leadership at the University of Oxford. He hosts Margin for Error, a podcast exploring the highs and lows of building new ventures, and serves as Expert-in-Residence at the Oxford Entrepreneurship Centre and H/L Ventures.