The real fight in your business isn't your pricing, your competition, or the hire you keep putting off. It's happening about six inches behind your eyes. Most owners never figure that out, so they work harder, buy the course, hire the consultant, and stay stuck, because you cannot out-work a mind that's quietly telling you it won't work.

The R.P.M. Formula is built on three parts. Reprogramming, to find and replace the beliefs silently running your results. Performance Habits, to build the systems that carry you when motivation doesn't. And Mental Engineering, the visualization and mental toughness work that most people never reach, including a protocol Frank was taught in 1981 and has never put in print until now. Every strategy is grounded in real research, from why most positive affirmations backfire to why imagined practice rewires the same neural pathways as physical practice.

Drawing on forty years of building ten businesses, speaking from hundreds of stages, coaching thousands of owners, and advising some of the most recognized companies in the world, this book closes with The 90-Day Sprint, a week-by-week protocol with one action step per week. Not theory. A working plan you can start on Monday.

Frank Lind is also the author of The Business Mentor: Your Fast-Track to Success.