These transformations were linked to the concept of media convergence, which describes the blurring of boundaries between media outlets, encompassing technological, economic, and cultural dimensions. This has impacted journalistic practices and content, leading to the emergence of new terms such as cross-media production, integration, and converged management.
Generally, convergence has manifested as the interconnectedness of different media channels, accompanied by technological, professional, and institutional developments. This has prompted researchers to discuss its manifestations in media organizations, its causes, and its consequences. This interest stems from the radical shifts in planning and operational methods within media institutions brought about by this convergent trend, facilitated by technological advancements such as content digitization, component integration, and the combination of multiple tools into a single multi-functional device.
This book presents the concept of media convergence by establishing the concept in terms of its origins and dimensions, then discusses its repercussions on the production, distribution and consumption of news, creating a new news environment, as well as the economic dimensions related to advertising and financing. Finally, it presents an analysis of the impact of convergence on Egyptian journalism by monitoring the multiplicity of content delivery platforms in a number of journalistic institutions, the impact of technology on this, as well as the manifestations of mutual reinforcement between these platforms, creating a comprehensive picture of the most prominent developments that have affected the channels for displaying and delivering journalistic content in Egypt during recent years.