DR. STÉPHANE J G GIROD is a Professor of Strategy at IMD where he leads the Luxury 2050 Initiative and directs the Reinventing Luxury Lab open program. As a scholar and strategic advisor, his work focuses on how luxury brands can stay future ready in more turbulent times. He has extensively advised luxury brands and designed and delivered learning journeys to help them integrate purpose-driven strategies into their business models while preserving brand equity and delivering long-term value. Girod brings deep expertise in guiding luxury industry leaders through the evolving demands of more virtuous business practices.