PETE BLACKSHAW is Co-Founder and CEO of BrandRank.AI, helping the world's leading brands measure, protect, and grow trust in AI search and answer engines. Previously, he served as Vice President of Digital Marketing at Nestlé, overseeing digital strategy for hundreds of brands across 80 markets. He began his career at Procter & Gamble and later founded PlanetFeedback, acquired by Nielsen. During that time, he coined the term "consumer-generated media." He also helped write the marketing industry's first word-of-mouth ethics code and later chaired the National Board of the Better Business Bureau. A pioneer in digital consumer trust and a regular contributor to Ad Age, Blackshaw has spent more than three decades helping organizations navigate major shifts in consumer behavior-from online reviews and social media to today's AI-powered Answer Economy. He is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 and holds an MBA from Harvard Business School.